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PLCE Padel, located just outside Stockholm, has seen a strong increase compared with the previous year and is reaching more players from outside its immediate local area through CourtBrain.
How PLCE Padel reaches new players beyond its local network with CourtBrain
For many padel clubs, the biggest challenge is not only filling courts. It is being discovered by the right players at the right moment.
PLCE Padel, located just outside Stockholm, has seen clear growth since starting its collaboration with CourtBrain. One of the most noticeable changes has been the stronger inflow of new players from outside the club’s closest local area.
Many of these players are travelling from Stockholm and from areas 20, 30 or even 40 kilometres away. The club has also seen visitors and tourists discover PLCE Padel while searching online for places to play.
For Mauricio Müller, who runs PLCE Padel, CourtBrain has become an important part of how the club reaches players beyond its usual circle.
Reaching players outside the existing network
Most clubs already have a local player base and a community of regulars. But that does not always mean they are easy to discover for players who are new to the area, comparing clubs or searching outside their normal routines.
This is where PLCE Padel has seen clear value in CourtBrain.
CourtBrain gives clubs an additional discovery layer, helping players find venues across locations and booking systems. Instead of only reaching players who already know the club, PLCE Padel can be found by players who are actively searching more broadly for padel options.
For a club outside the city centre, that matters.
Players in and around Stockholm may be willing to travel if the venue is easy to find, the offer is clear and the experience looks worth the trip. CourtBrain helps make that possible by presenting clubs in a way that is searchable, comparable and easy to understand.
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A stronger inflow of new players
One of the clearest effects for PLCE Padel has been the increase in players coming from outside the club’s traditional catchment area.
These are not only existing regulars booking more often. They are new players who discover the club from other parts of the Stockholm region, nearby towns and travel routes. Some are also visitors or tourists who use CourtBrain to understand where they can play while they are in the area.
That kind of visibility is especially valuable for clubs outside major city centres. A good club can attract players from a much wider radius, but only if those players can find it.
CourtBrain helps PLCE Padel compete not only with nearby clubs, but also with venues in other parts of the region by making the club easier to discover and easier to evaluate.
“For us, the combination of Padel Mates and CourtBrain has been very successful. Padel Mates works well for bookings, while CourtBrain helps us reach players who might not have found us otherwise,” says Mauricio Müller, PLCE Padel.
Competing beyond the closest neighbourhood
For PLCE Padel, visibility is not only about being found locally. It is also about being able to compete with clubs in other areas.
A player does not always choose the closest court. They may choose the club that looks most relevant, has the right availability, offers the right experience or simply appears at the right time during the search journey.
By being visible on CourtBrain, PLCE Padel can reach players who may not have discovered the club through their usual routines.
“CourtBrain helps us reach players outside our usual network. We can be found by people who are not already connected to our club, including players from Stockholm and surrounding areas. That makes a real difference for a club like ours,” says Mauricio Müller.
Clear information makes the decision easier
Discovery is not only about appearing in a search result. It is also about giving players enough confidence to choose the club.
PLCE Padel sees value in the way CourtBrain presents clubs with clear information, easy access to club details and a structure that helps players understand what is available.
For new players, this can reduce friction. They can discover the club, understand the offer and decide whether it is worth travelling for a match.
For clubs, that clarity is important. It helps communicate the experience before the player has even arrived.
“Players want to understand what a club offers before they book or travel. CourtBrain makes that easier. The club becomes easier to find, easier to understand and easier to choose,” says Mauricio Müller.
Reviews add another layer of trust
Another part of CourtBrain that PLCE Padel values is the review feature.
Ratings and reviews help players get a better sense of the club experience from other players. For a venue trying to attract new visitors, that kind of trust signal can be valuable.
A player who has never visited the club before may be more likely to consider it if they can see that others have had a positive experience. Over time, reviews can also help strong clubs stand out for the quality of their venue, atmosphere and service, not only their location.
For PLCE Padel, this creates a more complete discovery journey. Players can find the club, read about it, see what it offers and get social proof from other players.
A stronger bridge between clubs and players
PLCE Padel’s experience shows how better discovery can help clubs grow beyond their inner circle.
For many clubs, the existing player base is important, but growth often comes from the players who have not found them yet. They may live in a nearby town, work in Stockholm, travel through the area or simply be searching for a better place to play.
CourtBrain helps connect that demand with clubs that are ready to welcome more players.
For Mauricio and PLCE Padel, the result is not only more visibility. It is a better way to compete, a clearer way to communicate the club’s offer and a stronger bridge to new players.
Visit PLCE Padel on CourtBrain
About PLCE Padel
PLCE Padel is a padel club located in Södertälje, just outside Stockholm. The club welcomes local players, players from the wider Stockholm area and visitors looking for a place to play.
About CourtBrain
CourtBrain is an independent discovery platform for racket sports. The platform helps players find clubs and courts across locations and booking systems, while giving clubs more visibility, control and credibility online.